Role: Design Director
As part of the campaign celebrating the launch of AirMax720, Nike launched a mobile first virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker
Nike's 720 Air Store is a VR landscape that lets shoppers buy limited-edition items—provided they've bought something from the retailer first: The store will be accessible only if the customer inputs their order number for purchasing the new Air Max 720. Once entered, the purchase price turns into points, which customers can then redeem for AM720-themed water bottles, socks and stickers.
The virtual shopping assistant will rotate between different celebrity avatars, like designer Mini Swoosh, England footballer Raheem Sterling and DJ Peggy Gou, and the overall graphic feel is reminiscent of the late '90s/early aughts, hoping to appeal to fans with a retro aesthetic.
Role: Design Director
Taking the Nike AirMax720 virtual AirStore to physical store in Nike Town London. To encourage more movement, we have created an AR game with Magic Leap to bring to life our idea of capturing Air.
Players will need to run and jump as quickly as possible to collect as many Air bubbles within 60s around the Cube in NTL. Once players have collected a min. amount of Air, they’ll be awarded with limited edition merch.
Role: Design Director
Crossfit is an open, community sport, where, with enough dedication, you can propel yourself to the top - e.g. Jonne Koski went from factory worker at to Nike sponsored athlete in two years.
Nike’s best crossfitters have been there - from their box to the games and everything in between, they inspire the next generation of champions.
Berlin Unboxed
By unboxing the games and five facets of fitness through the eyes of Nike crossfitters (E.G. Jonne Koski) - we open up this community’s passion and support.
Design idea
Playing on the idea of duality – moments of glory and struggle, the yin and yang of ‘Just do it’ and Just don’t quit’. This translates creatively into the use of positive and negative space in the design world.
Role: Design Director
Nike Give Sport, Nike wanted to give back to their most deserving NikePlus members. To encouragement movement, Nike has turned this into a hunt for one in a lifetime experience.
Using Google map to turn cities into playground for NikePlus members to hunt for these ultra exclusive experiences.
Kit Launch
Official 2017 / 2018 kit launch for Tottenham Hotspur by Nike. All eyes on N17 - who'd have thought it? The neighbourhood rising from troubled times to produce not just London's most exciting music but also a resurgent Spurs team made up of young, home-grown talent.
The visual concept juxtaposes the player against the neighbourhood, showing them rise from the streets where their support is drawn from.
Role: Design Director
In collaboration between Google and the Smithsonian National Air and Space Museum, now you can also explore 20 new visual stories related to the lunar mission directly from Search. When you enter a space-related query—like “Apollo 11 mission”—on your mobile device, you’ll see visual stories from the Smithsonian about the mission, the spacecraft, and the people who made it possible. These full screen, tappable visual stories feature photos, videos and information about the space journey.
This is Google’s take on short form editorial content for related search term and in this case, it’s for the 50th anniversary of Apollo 11 Moon Landing.
This is known as Accelerated Mobile Pages (AMP)
Role: Creative & Design Director
A S/S 2018 campaign for Swatch to introduce all their new collections, under one consistent creative platform : #SwatchThis
This is a digital campaign at heart. #SwatchThis is a CTA that we put it out to encourage followers to capture unmissable, vibrant acts before they’re gone forever. Swatch will then reward people that shared the most unmissable acts.
We have created 3 films for their 4 key collections.
Rimmel is about celebrating individuality and personality. It doesn’t matter where you’re from, what matters is who you are. And whoever you are, there’s a shade of Match Perfection that perfectly matches you.
In this campaign we’ll get under the skin of Rita and our influencers. In the film, our talent will talk about who they are, rather than where they’re from.
We use split screens to make for a dynamic edit that also allows us to feature multiple shots and people at once. We link the influencers’ personalities to how they interact with the product.
Role: Design & Interactive Director
Brand website
Role: Design Director
Campaign site
Johnnie Walker, keep walking The Path was a campaign to champion on Johnnie Walker's philosophy of mentorship. The whole entire experience of this website (on mobile too) instead of scrolling down, we scroll upwards. This is to reflect the notion of your humber beginning, from the very bottom and how with the right mentorship and guidance will help you move forward. Please start from the bottom of this page and scroll up.
Imagine Jamie Foxx is your mentor. There for you. Giving you advice. Taking your calls. Amazing right? But who's going to make that happen? You are.
Unfortunately this campaign didn't go live due to Johnnie Walker account departing from BBH. However, we have done an extensive amount of work for more than six months on conceptual, UX, design and working prototype. So this was pretty much done and ready to go live.
Role: Design & Creative Director
Brand Playbook
Role: Creative Director
Global Brand repositioning
Based on our new positioning of Nights Made Immortal we leveraged the Olmeca bottle and Olmec myths of spirit animals to create a distinctive look. This allowed is to produce iconic key visuals and creative pack shots for use across all Olmeca’s markets.
Role: Creative & Design Director
Members only ecommerce site
An exclusive private members club with unique access to the ultimate selection of prestigious Champagne, Fine Wines & Spirits from Moét Hennessy selection. A fully bespoke ecommerce tailored to individual lifestyle. The experience takes full advantage of our visual lifestyle shopping behaviour.
Role: Design & Creative Director
Brand Campaign
Role: Design Director and Art Direction
Campaign site
For the launch of ASOS' new menswear line, we created one of our most technically ambitious projects yet: a site to showcase niche trends from around the world, with immersive interactivity and e-commerce baked in using a hybrid of HTML and Flash technologies.
ASOS, a large online retail brand, approached BBH London to launch their first own-brand line of menswear. BBH's insight was that young men look to fashion on the street for inspiration; they asked us to create a site that showcased interesting, up-and-coming trends from around the world as high-quality film and editorial content, high impact interactivity and blog-style editorial content into a fully shoppable launch microsite, that worked on an iPad.
The core of the site is an interactive film experience that shows some of the best young street dancers from around the world filmed on location in London, with a handheld camera. While they dance, the user can stop time to find out more about them and their clothes, and can browse size and colour information, adding the items to their basket. Interacting with the dancers stops the music, and they move through a moment in time to tease the user to see information about them and the garments.
Working closely with director Sebastian Strasser, we protoyped the technique that would allow us to move seamlessly from a handheld camera shot into a shot out of time, where everyone but the main protganost is paused. We had to create a tool try the effect out, and then work closely with MPC to figure out the exact details of how to make the transition between the shots look seamless.
- View Project -
Role: Lead Design
Campaign site
A truly cinematic experience made for the world’s first cinematic proportion television. Watch the film, click the hotspots and explore the site.
The interactive campaign was for a new Philips television dubbed the Cinema 21:9. Since the set's 21:9 frame lent itself so readily to film.
The film, titled Carousel, was the centrepiece, but the project also included a fairly complex microsite and a few rich media banners. Details of the online execution play off the cinematic theme; the microsite’s loader doubled as a totally localisable, vector-based credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.
Visitors to the microsite could trigger hotspots which transitioned seamlessly from the heavily posted film to a behind-the-scenes version of the exact same shot. This constant moving between two layers of reality proved one of the project’s biggest and most ambitious production challenges.
Role: Design Director
Campaign site
With the Myspace Fan Videos, the magic isn’t in the tech. It’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but it’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.
Tech magic is out. Loveable magic is in.
Read more.
