Role: Design Director

Campaign site

Johnnie Walker, keep walking The Path was a campaign to champion on Johnnie Walker's philosophy of mentorship. The whole entire experience of this website (on mobile too) instead of scrolling down, we scroll upwards. This is to reflect the notion of your humber beginning, from the very bottom and how with the right mentorship and  guidance will help you move forward. Please start from the bottom of this page and scroll up. 

Imagine Jamie Foxx is your mentor. There for you. Giving you advice. Taking your calls. Amazing right? But who's going to make that happen? You are. 

Unfortunately this campaign didn't go live due to Johnnie Walker account departing from BBH. However, we have done an extensive amount of work for more than six months on conceptual, UX, design and working prototype. So this was pretty much done and ready to go live.