Role: Design Director 

Campaign site

With the Myspace Fan Videos, the magic isn’t in the tech. It’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but it’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.

Tech magic is out. Loveable magic is in.

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