Role: Design Director

Crossfit is an open, community sport, where, with enough dedication, you can propel yourself to the top - e.g. Jonne Koski went from factory worker at to Nike sponsored athlete in two years.

Nike’s best crossfitters have been there - from their box to the games and everything in between, they inspire the next generation of champions.

Berlin Unboxed
By unboxing the games and five facets of fitness through the eyes of Nike crossfitters (E.G. Jonne Koski) - we open up this community’s passion and support.

Design idea
Playing on the idea of duality – moments of glory and struggle, the yin and yang of ‘Just do it’ and Just don’t quit’. This translates creatively into the use of positive and negative space in the design world.