Role: Lead Design

Campaign site

A truly cinematic experience made for the world’s first cinematic proportion television. Watch the film, click the hotspots and explore the site.

The interactive campaign was for a new Philips television dubbed the Cinema 21:9. Since the set's 21:9 frame lent itself so readily to film.

The film, titled Carousel, was the centrepiece, but the project also included a fairly complex microsite and a few rich media banners. Details of the online execution play off the cinematic theme; the microsite’s loader doubled as a totally localisable, vector-based credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.

Visitors to the microsite could trigger hotspots which transitioned seamlessly from the heavily posted film to a behind-the-scenes version of the exact same shot. This constant moving between two layers of reality proved one of the project’s biggest and most ambitious production challenges.

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