Rimmel is about celebrating individuality and personality. It doesn’t matter where you’re from, what matters is who you are. And whoever you are, there’s a shade of Match Perfection that perfectly matches you.

In this campaign we’ll get under the skin of Rita and our influencers. In the film, our talent will talk about who they are, rather than where they’re from.

We use split screens to make for a dynamic edit that also allows us to feature multiple shots and people at once. We link the influencers’ personalities to how they interact with the product.